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Share the Good.
KitKat was made to share. It is more than a chocolate bar, but a mirror of who we are as people.
STORYBOARD 1
STORYBOARD 2
STORYBOARD 3
The "How Do You Share?" social media campaign will allow KitKat's followers to engage directly with the mission and support KitKat's cause. The QR code will take users directly to the "How Do You Share?" website where they can submit their stories and view others' testimonies.
WEBSITE
SOCIAL MEDIA
OOH
KitKat's outdoor clothing rack, Comfort Cart, will allow people to donate their old clothing. The local unhoused population will have direct access through the clothes with the Comfort Cart. For each donation, donors will receive KitKat merchandise.
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