Project Heard is a voting rights campaign targeted towards Generation Z in Appalachia.
As the Executive Creative Director for Project Heard, my role revolved around shaping a voting rights campaign specifically designed for Generation Z in Appalachia. My responsibilities included a variety of creative tasks aimed at engaging with and mobilizing our target audience effectively.
One of my primary contributions was the development of brand guidelines. Through research, the account team gained an understanding of the characteristics, values, and preferences of Generation Z in the Appalachia region. This knowledge was translated into a set of brand guidelines that served as a base for our campaign's visual elements, messaging, and overall tone.
I made creative decisions on the campaign's logo, color palette, typography, imagery, and other visual elements, working to establish a bold and memorable brand presence.
Beyond crafting the brand guidelines, I was also in charge of designing the final plans book. This book serves as a roadmap for the entire campaign, detailing objectives, key messages, and creative executions.
Social Media Graphics
